Can Your Website Pass the 15-Second Challenge? Take This 5-Question Test and find out.

Visitors to a website typically decide within 10 to 20 seconds whether to stay or leave. If you don’t clearly communicate who you are, what you do and your value proposition within that short time frame, a valuable prospect may go somewhere else.


People visit websites for a variety of reasons. When they visit your business website, they generally want to learn from you, do some research on your products and services, and find answers to their questions. 


Take the quiz below or download the quiz.

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Before starting the quiz, open your website in a new tab and stay at the top of the page without scrolling. Remember, visitors focus on your hero section first. This is the area of your website where they get their first impression. Let’s get started!


Question 1:

Does your hero section clearly explain what your business does in one to two sentences? 


Visitors should immediately understand the core offering of your business without having to scroll.


Question 2:

Do you address a specific problem your target audience faces? Do you position your business as the solution? 


Ideally, the headline or sub-headline should directly appeal to the audience’s pain points


Question 3:

Do you include a prominent and clear next step for visitors (e.g., schedule a call, download a guide, request a quote)?

 

The Call to Action should guide visitors toward taking action without ambiguity.


Question 4:

Does your hero section highlight the main benefits visitors will gain by engaging with your business? 


Focus on what the user gets rather than just listing services.


Question 5: 

Is the design of your hero section clean, professional, and visually engaging? 


Hard to read type over images, images that don’t relate to your customer’s need or support your message are generally problematic.

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Great job on completing the quiz! If your results show room for improvement, don't worry - I'm here to help. I’ll even look at your hero section and give you some suggestions for FREE. Give me a call or shoot me an email or text so we can talk further about enhancing your site’s performance and convert more of your visitors to paying customers. 

What is a Hero Section?

The “hero section” is the first and most important part of a website that users see when they land on the homepage. It serves as a visual and informational introduction, often featuring eye-catching images, a clear headline, a concise message about the brand's offerings, and a strong call-to-action. A good “hero Section” will the grab attention of visitors, engage them and guide them toward taking action, all within seconds of their arrival.

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